2000+
Workshop Participants
30+
Years working with teams
10+
Years as an Advanced Associate with Emergenetics
STORY
My Journey to Coaching
I’ve worn a lot of hats in my career - bank branch manager, clothing business owner, real estate consultant, and franchise leader. While the industries changed, one thing stayed the same: I was always drawn to the people side of work. The part where trust is built, conversations matter, and teams actually enjoy working together.
That calling really came to life when I opened and led three successful lululemon franchise stores. Over the years, I hired and developed more than 300 team members - and that’s where I discovered the power of a collaborative framework. A way of working that helped people feel clear on their responsibilities, aligned on goals, and genuinely engaged in the process.
The results? Not just business growth, but teams who understood each other, backed each other, and often became lifelong friends.
Now, I spend my time helping other leaders and teams build the same kind of trust, communication, and clarity I saw in those early days. Whether it’s through workshops, coaching, or assessments like Emergenetics, I guide teams toward the kind of connection that creates real, lasting results.
What It's Like to Work With Me
"I worked with Russ within the group setting of an organization and also individually for leadership training.
Through our time working together, Russ supported me through extensive growth in my career, taking me from a new manager, to the Senior Leadership Team, to now CEO.
His identification of my leadership gaps was invaluable and he used that information to guide me through real life exercises and supported me through the work I needed to do to level up.
Most importantly, Russ did all this by employing the expert knowledge he possesses with kindness, firm nudging, and an individualized approach."
Kerry D.
Biathlon Canada
What It's Like to Work With Me
"The Olympic Oval's cultural transformation process refers to our deliberate efforts to better define our organization's core values by seeking out the appropriate expertise to support us.
Russ Parker guided us through this process with a clear desire to see us succeed. Our journey began with our respective self-assessments using the recognized “Emergenetics” tool.
Redefining our values as a team and by the team was also a step that helped define a common basis for our team to begin the targeted transformation. Our staff and management team have played a vital role through the sincere commitment of everyone under Russ mentorship.
Our purpose statement well reflects where Russ wanted us to be ''Empower All to Achieve Excellence''"
Yves H.
What It's Like to Work With Me
"I have had the privilege of working with Russ Parker since 2017 and in that time, I have seen the amazing positive impact his work has had on companies both large and small, as well as my own professional development.
From group workshops to small working meetings within an operational team to one-on-one leadership training, Russ has effectively given myself and my colleagues the tools to communicate better, to foster a more effective workplace and to deal with professional conflict in a more successful way.
The tools and lessons he has taught me have been a constant support to me through a global pandemic and numerous work situations that allowed me to handle adversity more positively.
I have had the great opportunity to recommend his services to other companies as well as continue our development within my current role and I look forward to never stop learning with him."
Jamie S.
Reyes Group
